Category Archives: Advertising

All About Advertising Balloons

For every businessperson, marketing is of great importance because without it, there would be no way for people to learn of your business. There are many forms of marketing that you can use to increase the awareness of your business to people. One of this ways is through branded advertising balloons. The balloons come in different colors, shapes, sizes and are very attractive. Below are a few advantages of using advertising balloons.

They Are Big

One of perhaps the greatest advantages that balloon advertising has is that they are big. Advertising balloons are visible miles away from your business. Even the smaller regular size balloons are clearly visible from quite a distance, and this attracts more people to your business. People are even able to see and read branded balloons from office buildings.

Inexpensive

Advertising is generally expensive. A balloon will give your business more exposure than a billboard would, and cost a lot less at the same time. Balloon advertising is highly effective yet cheap in comparison with most other forms of advertisements. The most important thing to do is to have a mix of beautiful and attractive colors. There are various types of colors which can be used to design your balloon for that custom look you want. Have a unique branded balloon created for your business, and you may just see your business flying high.

They Are Unique

Some branded advertising balloons are made from polyvinyl chloride (PVC) material and can be used for extended periods of time. The colors that are used for printing vary as well. This way, it is possible to come up with unique balloons of your own choice which ensures that people remember and identify them to your business.

Branding

It is easy to use advertising balloons to market a particular product or brand. It is actually possible to shape your advertising balloons into shapes that look like the product you are advertising. This is an added advantage because potential customers do not even need to see or be able to read any words on the balloon to know what it is. This is therefore, a good way of creating awareness of your product.

Branded balloons are mobile. If you need to relocate them from one place to another, there could be no easier task. All you need to do is carry them to your next preferred location with a van or even on foot. Remember that they are balloons, so they are light weight. Carrying them around attracts people as well, and this turns out to be a walking or moving advertisement.

A cut above the rest

Imagine your business is in the middle of two, five or even ten other establishments that are in a similar trade. How do customers notice your business? That’s easy. Your competitors are likely to be having colorful advertising signs all over. Getting an inflatable advertising balloon for your business will ensure your advert floats above the rest attracting attention from miles away.

One of the downsides of using advertising balloons as a way to advertise is that they occupy a big space and so it is hard to use if you do not have enough space. The balloons are also meant to advertise to mostly people who live or work near your business area.

Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.

In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.

In Latin, adventure means “to turn towards”.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.

An Internet Marketing Business

Sometimes having access to varieties of Internet marketing business ideas can help you become more successful. Here are a few things to consider as you look for ways to promote your business online.

1. Social networking is very helpful and can be a passive form of online marketing. To some extent marketing online is about building relationships and social networking is one way to go about.

Some of the common forms of social networking include blogging, social bookmarking, videos, online discussion forums, and even opt-in-email marketing.

An excellent ways to create a free blog is to visit WordPress or Blogger. YouTube is the largest video site on the internet. It is fascinating that Blogger and YouTube are both owned by Google which is the largest search engine in the world today.

Social networking enables you to get back links that can promote your site over and over again. Most social networking is free to sign up and only require time as opposed to money.

2. Consider choosing the right key words in any type of online marketing you do. If you are using article marketing you want to center on a specific problem that your reader has and base your article on a relevant keyword to your Internet marketing business.

Article marketing does not have to be hard; instead try and focus on helping your readers. You can write and submit quality blog posts of 200 to 300 words and still have a very nice article. A lot of article directories prefer longer articles of between 400 words or more which is still not difficult to write so long as you have a clear idea of the topic you are writing on.

Try and add things that are timely to help keep your content fresh and updated. You can get internet marketing business ideas for that on television, radio, newspapers as well as bookstores.

These are a few marketing ideas to help you become more successful in your internet marketing business.

Marketing is Just Not About Advertising

Internet marketing is not just about advertising, buying or selling products and services online. There is much more to it than the obvious. You have to have good marketing strategies to make yourself known to the masses online. Just having a nice looking website is not the answer. OK it may look nice but that alone will not build your business. Due to the vast amount of options customers have available it is paramount that you get their attention for the long term success of your online business.

Marketing on the Internet has started to grow at a phenomenal rate throughout the world today. There are a multitude of products that you can retail on the internet. It is a well known fact that more and more people are using the internet to do their shopping.

If you want to make a success at internet marketing then you must realise success does not come easy. You have to do your research into what area you want to specialise in. If you conduct your market research properly you will begin to understand what you need to achieve before you attempt online marketing. Market research helps you understand what your customers want. It can be a pain staking process doing the research but done the correct way you will benefit in the long term.

You must have a website do be a successful internet marketer. This allows you to advertise your products and services. It is of paramount importance that your website conveys the information about your products and services in a very clear and concise way. In other words you get the message across so your customers understand what you are selling. There is no point in having a website just for the sake of it. It must portray you to the internet community. You have to make it work for you and your business.

You might have to pay a professional to construct a website for you but it could be money well spent in the long term. Having a customized website created to zero in on your chosen niche/market is a great start in making a profit from internet marketing.

Internet marketing can be successful if you tailor your internet marketing strategies to fit your internet marketing plan. A correct marketing strategy will go a long way to making your online marketing venture a success. A good marketing strategy is what you need to be successful on the internet. A website alone will not do it for you. You have to make sure you get people coming to your website. You have to stand out from the crowd if you want to be successful on the internet. You have to make sure that you can pull customers in to your website and also ensure that they buy from you.

A website needs to be looked after and continually updated to reflect the ongoing changes in the online marketing niche. Refresh the content on a regular basis and you must make sure it is customer friendly. You will not get visitors coming to your site if it does not contain updated information about the products and services. Make sure that all the information is up-to-date and contains the relevant the customer is looking for. Also you have to make sure that it is has all elements that will make it attractive and easy to negotiate for the customers. This will ensure that they will return on a regular basis.

About Advertisement

Every business has to set a goal and try to achieve it in order to be profitable and successful. If the old ways of doing things is not bringing you enough exposure and results, then you would seriously need to consider a different approach to marketing your business altogether. Advertisement for Facebook marketing has changed a simple product to a well known brand for many marketers and hopefully it will do the same for you, too.

But there is a legit question that you can ask. Why should you try Advertisement for Facebook and what is in it for your business?

The simple and straight forward answer to that is MONEY. A lot of different companies out there who understand the power of social media are running profitable campaigns and you should too. By doing an advertisement for Facebook marketing your business will benefit enormously because as you may know Facebook is the number two website in the World according to Alexa Traffic Stats, Google being number one.

According to the latest statistics, Facebook has closer to 1 billion users worldwide. It does not mean that there are 1 billion targeted and ready buyers for anything you want to sell, but a good portion of that crowd are middle class earners who can spare some money here and there. They have purchased online before and they are potential customers. To you as a business it can mean traffic to your product and/or service, more and more sales and eventually money in your pocket.

The nicest part about advertising on that powerful social networking site is that every member on Facebook on average has 40-50 contacts that they know. Just imagine creating an incentive for those users to share that information about your product with their contacts. It will create enormous results, just like the snowballing effect. Facebook marketing information is a very vital piece of online asset that any modern and serious business company would have in their tools arsenal.

The only overwhelming things among the companies who are not presently advertising on Facebook is simply their lack of knowledge.They just don’t know what to do when and get confused thinking that it is required to have some special computer programming knowledge in order to be on Facebook. But that has nothing to do with the truth.

All you need to do is to try and create your first page which is going to be your fan page. Do not try to sell anything yet. In the beginning, it may be two or three months just establish your presence and give your readers valuable information about the industry that you are in, the trends about the market and become their friend. It is a known truth that people buy from people who they like. Make as many friends as possible and collect their email addresses. You are going to need all of that when you launch your first campaign.

Create a small forum type page where you can easily interact with your subscribers and talk to them like you would talk to a family member or a friend. This will greatly enable you to understand your target market, what is it that your customers want and need from you. Just approach the whole process as if you are a problem solver. The more problems you solve the more money will come your way. That has always been the case and continues to be the ultimate truth. Just treat your business as Facebook marketing information that your subscribers are hungry to find out about.

Saddam Hussein Taught Us About Advertising

Do you remember the Iraqi playing card featuring Saddam Hussein? And do you remember the other 51 cards? While Saddam features in first place on the ace of spades, his disgraced army of men that followed him and enforced his rule graced the other 51 cards in order of decreasing importance down the deck.

The deck officially named the “Personality Identification Playing Cards” became commonly known as the ‘Most-wanted’ deck of cards.

The U.S. military developed the set of playing cards in 2003 to help troops identify the most-wanted members of President Saddam Hussein’s Baath Party Government and the Revolutionary Command Council members.

Each card features a picture (if available) of the wanted person, their name and the job performed by that individual.

The very smart thinking individuals that implemented this idea into the Iraqi playing cards implemented an advertising vehicle and method that really is brilliant. Solders often play cards which they enjoy to pass the down time. And while they played game after game with their Most Wanted cards they are or at least were exposed to the names, faces and titles of those featured on the cards in an almost subliminal way.

This slowly embedded the images and information into their minds and almost by default made for recognizing them in the field an easier task and subsequently a safer operation was achieved.

Now if you’re thinking marketing and advertising, the Iraqi playing card featuring Saddam Hussein and the most wanted deck should ring bells of opportunity to you louder than the big boom.

The U.S Military used one of the oldest, most recognized and accepted games in the world to make their troupes aware of the enemy they were looking for. In effect they advertised a message or a series of messages that they wanted their troupes to remember using the Iraqi playing cards as an advertising vehicle and it worked brilliantly well.

Do you think the results would be any different if they decided to place advertising for goods and services on them? Absolutely not because it’s the message on the card that first registers with the player irrespective of the content in that message.

Certainly some larger type companies have and continue to recognise the brilliance of playing cards but for the most part they use them for Branding not advertising whereby they place their logo or company message on the backs of the cards. The Iraqi playing card however is individually customized on the face. All 52 of them advertise their own message with the face of who they were looking for and it proved a great success.

And while the branded decks dominated by one business with their logo on every card back is in effect an expensive solitary way to go, being part of 52 advertisers who come together to advertise in one deck drastically reduces the initial cost of advertising in that deck of cards.

The side benefit or perhaps very clear advantage of placing an advertisement in a deck of cards compared to placing an advertisement in a paper, magazine, letter drop, direct mail or similar is that the cards are kept together, won’t be thrown away and will likely be kept for ever!

The other huge advantages of using a deck of cards for advertising like the Iraqi playing card of Saddam Hussein and the most wanted is that they are unique, appeal to all ages and last a life time. Few other advertising mediums can claim such benefits for advertisers.

Cards, while being a very different vehicle to carry your advertising can be used in a similar way however for almost any advertising message.

Random Thoughts About Advertising

Leave your URL everywhere. Put your URL on everything; below your signature both online and offline, on every page of your web site, on promotional items, and anywhere else you can.

Advertise on the Internet. Your customers will consider your site as a legitimate business. You don’t have to use paper and postage. The Internet allows the customer to interact and see instant results.

You can target by market areas, 24/7/365, to reach customers.

You can do market research and testing with few risks to your investment.

It allows you to change the content of your Web site and advertising quickly.

E-mail and article campaigns are cost effective and allow you to reach customers globally.

Optin e-mails will reduce spam complaints and help you build a list of customers.

You can target your market with an automated advertising campaign. This allows the Web site to do the work for you. Learn everything you can about auto responders.

Save yourself hundreds, maybe thousands, or dollars by learning how to design and maintain your Web site.

Your shopping cart should be the best you can get. It should have as many features as you can afford.

Have a presence on eBay by starting a storefront.

Use up-sell and cross-promotion programs.

Use article campaigns, promotional items, links, advertising, and other ways to get on the first page.

Listed above are some random thoughts about advertising and automation for your Web site. If you are new to the Internet marketing game you should be trying to learn as much as you can about your business. Do your research, read as many articles as you can about everything you can think of.

Inconvenient Truth About Advertising

When I started my first company, I knew nothing about advertising. Now I know more about it than I thought I’d ever know and realize that I have been manipulated for years.

The startups that have taught me so much about advertising have been e-commerce ventures, traditional brick and mortar stores, business-to-business companies, and professional associations. I learned many lessons the hard way through ineffective campaigns I managed or from interaction with the experts guiding my campaigns. One of the most important lessons is that what works well for a big and established business doesn’t necessarily work well for a small business or startup.

The purpose of mass media advertising is to reach the masses. If you’re incurring the cost of reaching the masses, you should be getting mass responses. From the beginning, be clear about the goals and determine how success or failure will be measured. Tracking results is imperative. Recording when a customer responds to an ad isn’t enough; who the responders are is as important as the number of responses. Each ad is intended to reach a particular audience. You need to validate the assumptions of whom, when, and where. Did you have the expected number of responses and are they increasing? Unless you challenge the assumptions and ask these questions, how can you know the difference between a campaign that needs more time to be effective and one that is simply a failed strategy? Advertising is a numbers game: make the numbers work to your advantage.

Effective advertising can only be achieved through experimentation. Advertising always seems too expensive and too slow at getting the desired results, but there’s no way around these unfortunate facts. It’s not just the cost of the media buys but also the cost of experimenting with the various channels, determining which one works best, and discovering how to optimize the performance of each channel. The selection of a publication is important, but so are where you place the ad, the size, the color scheme, the wording, and the competitors for the audience’s attention. You could place your ad in the right journal yet get little or no response. On the other hand, the perfect ad may not resonant with the audience because it’s in the wrong publication. Bring up the topic of pay-per-click at any meeting about advertising, and you’ll hear immediate groans all around you. Everyone, particularly startups, has spent large sums trying to figure out which keywords work best. Also, bidding costs can be prohibitively high for many new businesses. A common misconception is that the Internet is free, but effectiveness on the Internet is as expensive as in any traditional media. All media present their challenges. There’s simply no way out of the cost. The inconvenient truth is products don’t sell themselves.

About Advertising Your Business Online

For those that are still debating about online advertising for their local business, they may have unanswered concerns that are holding them back.

Some common concerns are wasting money generating business in another state. Others worry about it costing too much. Another popular concern is that your business is too small to have a web site.

Lets take those concern one by one.

First of all, you can make sure that you advertising is location specific. Each computer has what is called an IP address. This address locates where the computer is. You can tailor your advertising so that your web page only shows up when a local person searches for your services, thus ensuring that only local people find you.

As far as the cost is concerned, a good marketer will cost about the same as advertising in the yellow pages, but with much better and also consistent results.

If you are concerned that your business is too small for a web page, then that’s exactly why you SHOULD be advertising online! Unless, of course, you have the type of business that you don’t want to grow for some reason. A web site positioned correctly will make a small business a thriving business very quickly.

OK, so after addressing the concerns, what are some basic things that you should know about advertising your business online?

First of all, not all web sites will generate new customers for you. If you already have a web site, you probably already know this. The only web site that is worth anything is the one that has consistent, new traffic on a daily basis. The only way that your site is going to manage this is by being on the front page of a very good search term.

If your current site can’t do this for you, trash it and hire a marketing specialist (not a web designer) to generate business for you.

Another thing to keep in mind when you are hiring a marketing professional is to steer clear of people that want you to do pay per click. This is a very expensive short term fix and in my opinion, it should be avoided. This kind of marketing is for the big boys, like drug companies that have a budget of a billion dollars for marketing. They don’t really care about new customers and conversion rates and you do.

You goal in advertising online should be to have a simple web site created with a great offer on the front page that will entice potential customers to call or email you.

Twain Taught Me About Advertising

“Many a small thing has been made large by the right kind of advertising.”

Advertising is life made to look larger than life, through images and words that
promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows
Mark Twain’s keen observation about advertising. The worst kind of advertising
exaggerates to get your attention, the best, gets your attention without
exaggeration. It simply states a fact or reveals an emotional need, then lets you
make the leap from “small to large.” Examples of the worst: before-and-after
photos for weight loss products and cosmetic surgery–both descend to almost
comic disbelief. The best: Apple’s “silhouette” campaign for iPod and the
breakthrough ads featuring Eminem–both catapult iPod to “instant cool” status.

“When in doubt, tell the truth.”

Today’s advertising is full of gimmicks. They relentlessly hang on to a product like a
ball and chain, keeping it from moving swiftly ahead of the competition, preventing
any real communication of benefits or impetus to buy. The thinking is, if the
gimmick is outrageous or silly enough, it’s got to at least get their attention. Local
car dealer ads are probably the worst offenders–using zoo animals,
sledgehammers, clowns, bikini-clad models, anything unrelated to the product’s
real benefit. If the people who thought up these outrageous gimmicks spent half
their energy just sticking to the product’s real benefits and buying motivators,
they’d have a great ad. What they don’t realize is, they already have a lot to work
with without resorting to gimmicks. There’s the product with all its benefits, the
brand, which undoubtedly they’ve spent money to promote, the competition and its
weaknesses, and two powerful buying motivators–fear of loss and promise of gain.
In other words, all you really have to do is tell the truth about your product and be
honest about your customers’ wants and needs. Of course, sometimes that’s not so
easy. You have to do some digging to find out what you customers really want,
what your competition has to offer them, and why your product is better.

“Facts are stubborn things, but statistics are more pliable.”

In advertising, you have to be very careful how you use facts. As any politician will
tell you, facts are scary things. They have no stretch, no pliability, no room for
misinterpretation. They’re indisputable. And used correctly, very powerful. But
statistics, now there’s something advertisers and politicians love. “Nine out of ten
doctors recommend Preparation J.” Who can dispute that? Or “Five out of six
dentists recommend Sunshine Gum.” Makes me want to run out and buy a pack of
Sunshine right now. Hold it. Rewind.

“Whenever you find you’re on the side of the majority, it is time to reform.”

Let’s take a look at how these stats–this apparent majority–might have come to
be. First off, how many doctors did they ask before they found nine out of ten to
agree that Preparation J did the job? 1,000? 10,000? And how many dentists hated
the idea of their patients chewing gum but relented, saying, “Most chewing gum has
sugar and other ingredients, that rot out your teeth, but if the guy’s gotta chew the
darn stuff, it may as well be Sunshine, which has less sugar in it.” The point is, stats
can be manipulated to say almost anything. And yes, the devil’s in the details. The
fact is, there’s usually a 5% chance you can get any kind of result simply by
accident. And because many statistical studies are biased and not “double
blind” (both subject and doctor don’t know who was given the test product and who
got the placebo). Worst of all, statistics usually need the endless buttressing of
legal disclaimers. If you don’t believe me, try to read the full-page of legally
mandated warnings for that weight- loss pill you’ve been taking. Bottom line: stick
to facts. Then back them up with sound selling arguments that address the needs
of your customer.

“The difference between the right word and almost
right word is the difference between lightning and
a lightning bug.”

To write really effective ad copy means choosing exactly the right word at the right
time. You want to lead your customer to every benefit your product has to offer,
and you want to shed the best light on every benefit. It also means you don’t want
to give them any reason or opportunity to wander away from your argument. If they
wander, you’re history. They’re off to the next page, another TV channel or a new
website. So make every word say exactly what you mean it to say, no more, no less.
Example: if a product is new, don’t be afraid to say “new” (a product is only new
once in its life, so exploit the fact).

“Great people make us feel we can become great.”

And so do great ads. While they can’t convince us we’ll become millionaires, be as
famous as Madonna, or as likeable as Tom Cruise, they make us feel we might be as
attractive, famous, wealthy, or admired as we’d like to think we can be. Because
there’s a “Little Engine That Could” in all of us that says, under the right conditions,
we could beat the odds and catch the brass ring, win the lottery, or sell that book
we’ve been working on. Great advertising taps into that belief without going
overboard. An effective ad promoting the lottery once used pictures of people
sitting on an exotic beach with little beach umbrellas in their cocktails (a perfectly
realistic image for the average person) with the line: Somebody’s has to win, may as
well be you.”

“The universal brotherhood of man is our most precious possession.”

We’re all part of the same family of creatures called homo sapiens. We each want to
be admired, respected and loved. We want to feel secure in our lives and our jobs.
So create ads that touch the soul. Use an emotional appeal in your visual, headline
and copy. Even humor, used correctly, can be a powerful tool that connects you to
your potential customer. It doesn’t matter if you’re selling shoes or software,
people will always respond to what you have to sell them on an emotional level.
Once they’ve made the decision to buy, the justification process kicks in to confirm
the decision. To put it another way, once they’re convinced you’re a mensche with
real feelings for their hopes and wants as well as their problems, they’ll go from
prospect to customer.

“A human being has a natural desire to have more of a good thing than he
needs.”

Ain’t it the truth. More money, more clothes, fancier car, bigger house. It’s what
advertising feeds on. “You need this. And you need more of it every day.” It’s the
universal mantra that drives consumption to the limits of our charge cards. So, how
to tap into this insatiable appetite for more stuff? Convince buyers that more is
better. Colgate offers 20% more toothpaste in the giant economy size. You get 60
more sheets with the big Charmin roll of toilet paper. GE light bulbs are 15%
brighter. Raisin Brain now has 25% more raisins. When Detroit found it couldn’t sell
more cars per household to an already saturated U.S. market, they started selling
more car per car–SUVs and trucks got bigger and more powerful. They’re still
selling giant 3-ton SUVs that get 15 miles per gallon.

“Clothes make the man. Naked people have little or no influence on society.”

Who gets the girl? Who attracts the sharpest guy? Who lands the big promotion?
Neiman Marcus knows. So does Abercrombie & Fitch. And Saks Fifth Avenue. Why
else would you fork over $900 for a power suit? Or $600 for a pair of shoes?
Observers from Aristotle to the twentieth century have consistently maintained that
character is immanent in appearance, asserting that clothes reveal a rich palette of
interior qualities as well as a brand mark of social identity. Here’s where the right
advertising pays for itself big time. Where you must have the perfect model (not
necessarily the most attractive) and really creative photographers and directors who
know how to tell a story, create a mood, convince you that you’re not buying the
“emperor’s clothes.” Example of good fashion advertising: the Levis black-and-
white spot featuring a teenager driving through the side streets and alleys of the
Czech Republic. Stopping to pick up friends, he gets out of the car wearing just a
shirt as the voiceover cheekily exclaims, “Reason 007: In Prague, you can trade them
for a car.”