Category Archives: Advertising

Busting the Myths About Advertising

They are often told to you by advertising reps. But the reality is if you advertise for 12-weeks you’re NOT going to somehow get better results.

So unless you’re a large, big brand agency or something like that what I would be focusing on is measuring everything you do like a salesman because the bottom line is that very few people who sell you the advertising have tracked the ads that they actually run.

And it doesn’t matter if you’re cold calling, advertising, doing stuff on the internet or using direct mail you need to measure everything you do accurately. The problem is that you’ve never been taught how to do this.

The good news is it doesn’t cost a lot of money to get started. What you really need is the right information and lots and lots of action.

Look at yourself as a scientist who comes up with a hypothesis and says: “Hey, I’ll try a joint venture strategy and see if that will work.” Now that joint venture strategy either works or it doesn’t and then you go into the next hypothesis and the next hypothesis. And what you want to be doing as a business owner is having as many hypotheses as you possibly can and then implementing them.

Once you start to do that and once you get an advertisement that works for you or an internet campaign that works or whatever, then you can start to use that money to snowball other advertising campaigns and other marketing campaigns.

To get there you don’t need to spend a lot of money. It could be a matter of sending out 2,000 flyers which would cost you $500 – and then you can send out 50,000 flyers. But without the knowledge of how to actually craft your marketing you’re stuck in a business which is full of limitations. You can’t travel. You can’t give you family what they need. You’re always working hard rather than working smart and you can’t take time off and get the freedom that was the main reason you got into business in the first place.

But once you really grasp how to generate customers, that will truly change your life. You’ll have more time. You’ll be able to travel. You’ll be able to pay off your home sooner. And you will have the peace of mind of knowing you will generate a certain amount of business every single week. It’ll make you a happier, more relaxed person and your family and friends will love you for it.

Advertising Marketing Jobs

Advertising is one of the most interesting topics these days. Lots of people are showing a good amount of interest in this field and this is the reason why they are choosing this as their profession. You must always make sure that you choose a profession in which you have the maximum amount of interest.

When you enter into the job market you will find the amount of competition that is present here. Lots of people are trying to get into one field and this result in tough competition.

If you want to get selected and go to the top then you must try to be the best in this field. Advertising marketing jobs have become quite popular these days. There are various companies as well as advertising agencies which hire people for advertising marketing.

There are certain myths regarding these jobs. Lots of people think that advertising and marketing are similar to each other. But it is not actually so. Marketing is actually a process through which a company introduces it services or products in the market.

On the other hand advertising is the process through which the product or the organization is described so that the buyers get influenced to purchase the product. Advertising and marketing can be done side by side so that the products or services of the company have a good sale.

People who work in this field need to be creative and must have good communication skill. This is the reason why the advertising marketing salaries are much more than any other jobs.

They are usually paid for their extraordinary skill of planning the advertising in such a way that the people can be induced to buy the products. One of the popular myths regarding advertising marketing is that it can manipulate the buyers to buy the product.

In advertising marketing jobs on of the most essential requirement is research. If you go through the advertising marketing job descriptions then you will find that research is an important part of this job. Before launching a new product in the market you must get the pulse of the market.

You need to make sure whether there is a need for such a product. It is also important to find out what kind of qualities the buyers look for in a particular product. Some people also have the myth that advertising is equivalent to selling.

But this is not true advertising is one of the ways of teaching the people about your product. If you are interested in these jobs then it is very important for you to make sure that you go through proper training. Advertising marketing internships can also help you learn the job.

Internships will also be your key to get appointed in the bigger companies. You can search for the advertising marketing jobs in the internet. There are various websites which provides the list of companies where you can apply for the jobs. Prepare your resume carefully so that you get interview calls from these companies.

A About Advertising Jobs

Advertising is one of the employment sectors which rarely see any lows. No new brand can be endorsed without a proper advertisement campaign. This field tests one’s skills in creativity and spontaneity. This industry has kept changing from time to time yet has come across very few lows in its history. The job in particular has many avenues. You can choose from a variety of career options like a sales representative, advertising manager, copywriter, content writing, operations, consultants, retail executives, etc. You obviously understand that you won’t be awarded an executive chair right after your graduations rather you will have to work your way all the way to the top starting off with entry level jobs in advertising.

The work in an advertising firm is not an easy one and you must be ready for challenges round the clock. Spontaneity is the prime requisite in the advertising industry as you will need to give your outputs soon after the briefing sessions. The people in the creative wing of advertisement have to keep thinking all day of fresh ways to endorse products. ON the other hand sales representatives need to be good with figures and require a good clientele to crack deals in a superfast manner. You will need to convince the client about your presentation and the efficiency and dedicated support of your creative team.

Technical knowledge like sales targets, sales accomplishments and follow ups are also very essential part of jobs in marketing. The job of advertising managers is more or less supervisory. They instruct the executives to do the needful in a way they want it done. However if the client is a very influential one they will themselves have to pay them a visit.

Multi tasking is very essential in this industry. You might have specialized in a particular sector but you will need to know the basics of everything if you want to grow in this industry. Right from answering phone and emails calls to drafting plans and sales charts for presentations you need to have knowledge of everything. It is not that you will have to do the entire job but you must be prepared to take up any job to fill in the gap of any absent member.

Working in advertising firms has its own advantages. Except for the lucrative pay cheques you also get an interesting career to work for. Designing new advertisement campaigns and strategies is indeed a very interesting job in itself. If you love challenges then the job satisfaction for you in an advertising job will be more than 100%. The companies stand in the market will play a big role in your success with your career so try to work for bigger companies. Advertisement agencies are either direct advertisement companies or based in the different media sources like the newspaper, television, radio, magazines and internet domains.

All About Advertising Agencies

Advertising agencies are those firms that book advertisement space and time, design print on television, radio and internet advertisements, create new promotional ideas and do research surveys to help a client enter and succeed in a particular chose market. Advertising- agencies are not dependent on the advertisers because they have their own set of principles for the services they provide on behalf of their clients. The usual clients of advertising `agencies include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending on the aim of the advertisers, advertising. agencies may be employed to create commercial messages. This is also known as an advertising campaign. Such agencies can be small or large. Their size can be measured in capitalized buildings. Now capitalized buildings are the total of all the measured business which passes through the hands of the agencies. Such agencies having a large number of employees normally have multiple locations. The additional offices may be regarded as service offices, and provide local services.

The constant evolution of advertising: agencies is such that they can provide far more than normal advertising. A complete package of such agencies takes into account the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For many economic reasons, advertising agencies prefer to set up an Agency of Record relationship with their clients. This relationship contains a stipulated time limit and has details regarding fees, ownerships, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In such cases, the project is independent, and the price is managed accordingly. If we consider the likes of advertising agencies, then it can be assumed that the firms only produce advertising.

Advertising agencies cater for valuable resources of any enterprise which seeks to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy. The focus of various agencies may be different. Some may provide for a few large clients and not consent to new accounts. At the same time, some agencies may maintain stability with bigger companies. The bigger companies can also improve the reputation of small businesses. Ideally the advertising agencies should be familiar with the concerns of the small businesses. They must understand the considerations of the small businesses.

One of the best ways to choose from advertising agencies is to ask someone whom you can trust. If there is any advertisement that you genuinely like, then you can call up that business and leave a compliment for their pleasurable taste. You can then go on to ask about who does their advertisement copies. The relationship between the client and the agency should be based on trust. You can choose to work with any of the agencies with whom you have a substantial relation. The services that you will get will cost a considerable amount which will make you feel positive about your satisfaction throughout the relationship.’

Things I Have Learnt About Advertising

The main point of advertising in commercial real estate is to attract the enquiry. If you are to set up a campaign to sell or lease a property, it is wise to give great focus to the advertising format and layout.

In this property market we must do more with fewer enquiries; that being said there is still qualified prospects ready to buy or rent your listings. It all comes down to just how you attract the market. Every property marketing effort must be specific and direct. The message just has to be relevant to the target market.

Attract the Reader

To make all of this work you can set up an advertising layout that attracts the reader’s eye and motivates the call to action. Every property will have many factors that will help you boost the marketing effort. If you take more time in setting up your campaign you can create the levels of enquiry that will help you get more people to the property.

Here are some ideas to help your marketing effort:

    1. In the first instance, walk through the property yourself to carefully assess the strengths and weaknesses of the asset that will have an impact on what you do with prospects and the inspections that will be happening. The strengths of the property can feature in the advertising and the weaknesses may have to be addressed prior to commencement of marketing.

    1. From your property walk through make a list of things that will attract attention to your property advertising. What should be the headline of maximum impact using these features? If you are stuck for words, look at magazines and newspapers for the way they handle marketing.

    1. Get professional photos done of the property that can feature in your online and offline marketing. You will always get better enquiry from an advert that has professional photos as part of its layout.

    1. To generate interest in the body of the advertising, use ‘dot points’ as part of the layout below the photograph of the property.

    1. The ‘dot points’ should lead to a short paragraph of property description. Choose words that are well ranking in search engines by accessing a keyword search tool.

    1. Good property advertising tends to use more ‘white space’ around each advert. The white space draws in the reader’s attention to the media.

    1. Always make it easy for people to get more information about the property. Generally you should include your name, email address and mobile telephone number in the advertising.

  1. Incorporate a listing number in the advertising to make it easy for someone to speak to you and quote the property. This is very handy when you are involved in leasing or selling a number of properties in a project.

Every advertising dollar spent today should be well considered and supported by specific and well planned marketing. In this way you will get more enquiries. That will help your sale and lease results.

Much Ado About Advertisements

When you first start out in a business, some people might tell you that you should start advertising in a local daily or a national newspaper. The advertisement need not be a full-page advertisement. The point is to advertise…to get the word out – be it small or big. When I first started out in my business, I advertised small too and it didn’t cost me an arm and a leg. Thinking back, it didn’t even qualify as an advertising campaign because throughout the nine months that I advertised in a national daily, not a single response from the advertisements was seen! Yes, none…as in nil…yes.

Sad but true. You see, the whole thing about ‘just advertise irregardless of whether the advertisement is going to be big or small’ is a whole bunch of hogwash probably spun by the media to encourage people to advertise in their papers or magazines.

Don’t get me wrong…I am not saying that everyone have to advertise a full-page advertisement in order to effectively get the word out – this is not true either. The truth is that one must never waste financial resources to ‘just advertise’. Small advertisements rarely work because the location is ill-fitted, the size of the advertisement is too small to be read and there’s not enough information in the advertisements to encourage others to ‘act.

The whole point of advertising is to get people to respond. You want ‘WOW’, you want ‘YES’. You don’t want ‘Mmmmmm….”. Many of the important factors of successful marketing and advertising tactics are lost when the advertisement is insignificant.

THE SHOCK, SURPRISE FACTOR

Successful advertisements are usually those that either make you laugh, cry, sad, shocked or surprised. There must be an emotion attached to the advertisement. Don’t be surprised but even small advertisements with enough emotion attached to it can elicit a reaction. I repeat, it doesn’t have to be a full-page color ad. Just something big enough or strategically placed is good enough.

THE INFORMATION FACTOR

Imagine you’re looking at an advertisement of your competitor. It’s a small advertisement beside the ‘classifieds’ section with small print, black and white and literally devoid of information except for a telephone number and website. Would you be curious enough to call the number or log into the website? Would you even remember the phone number or website address from the advertisement? Probably not. You need to arouse curiosity in your target audience and this need is very evident in an advertisement. There are hundreds of advertisements in a newspaper or magazine and you’re all competing for the same attention. To elicit response or reaction, you need to give them just enough information to make them curious and not enough for them to dismiss you. That’s one of the biggest advertising secrets the world over – and this formula works for every industry.

If your advertisement is too small or too plain, it’s not going to be enough to entice your audience.

THE ‘ACT NOW’ FACTOR

You don’t have enough space to even write your web address, explain your business and also print your telephone number in the advertisement space, what more expertly written copy to encourage your audience to ACT NOW! Another industry secret if you want to call it that. an advertisement is successful when it is able to get someone to WANT to act NOW – not later, not tomorrow and definitely not next week. You want to make the target audience act as soon as they get the chance to.

Admittedly, this is one of the hardest things to do because consumers are not stupid – in fact, they are getting smarter and smarter by the day. And that is why we, business owners, have to be just as smart, if not smarter. Find a way to get to their heart and get them to acknowledge that they WANT (note: NOT NEED) to find out more about your products or services.

Much Ado About Advertisements

When you first start out in a business, some people might tell you that you should start advertising in a local daily or a national newspaper. The advertisement need not be a full-page advertisement. The point is to advertise…to get the word out – be it small or big. When I first started out in my business, I advertised small too and it didn’t cost me an arm and a leg. Thinking back, it didn’t even qualify as an advertising campaign because throughout the nine months that I advertised in a national daily, not a single response from the advertisements was seen! Yes, none…as in nil…yes.

Sad but true. You see, the whole thing about ‘just advertise irregardless of whether the advertisement is going to be big or small’ is a whole bunch of hogwash probably spun by the media to encourage people to advertise in their papers or magazines.

Don’t get me wrong…I am not saying that everyone have to advertise a full-page advertisement in order to effectively get the word out – this is not true either. The truth is that one must never waste financial resources to ‘just advertise’. Small advertisements rarely work because the location is ill-fitted, the size of the advertisement is too small to be read and there’s not enough information in the advertisements to encourage others to ‘act.

The whole point of advertising is to get people to respond. You want ‘WOW’, you want ‘YES’. You don’t want ‘Mmmmmm….”. Many of the important factors of successful marketing and advertising tactics are lost when the advertisement is insignificant.

THE SHOCK, SURPRISE FACTOR

Successful advertisements are usually those that either make you laugh, cry, sad, shocked or surprised. There must be an emotion attached to the advertisement. Don’t be surprised but even small advertisements with enough emotion attached to it can elicit a reaction. I repeat, it doesn’t have to be a full-page color ad. Just something big enough or strategically placed is good enough.

THE INFORMATION FACTOR

Imagine you’re looking at an advertisement of your competitor. It’s a small advertisement beside the ‘classifieds’ section with small print, black and white and literally devoid of information except for a telephone number and website. Would you be curious enough to call the number or log into the website? Would you even remember the phone number or website address from the advertisement? Probably not. You need to arouse curiosity in your target audience and this need is very evident in an advertisement. There are hundreds of advertisements in a newspaper or magazine and you’re all competing for the same attention. To elicit response or reaction, you need to give them just enough information to make them curious and not enough for them to dismiss you. That’s one of the biggest advertising secrets the world over – and this formula works for every industry.

If your advertisement is too small or too plain, it’s not going to be enough to entice your audience.

THE ‘ACT NOW’ FACTOR

You don’t have enough space to even write your web address, explain your business and also print your telephone number in the advertisement space, what more expertly written copy to encourage your audience to ACT NOW! Another industry secret if you want to call it that. an advertisement is successful when it is able to get someone to WANT to act NOW – not later, not tomorrow and definitely not next week. You want to make the target audience act as soon as they get the chance to.

Admittedly, this is one of the hardest things to do because consumers are not stupid – in fact, they are getting smarter and smarter by the day. And that is why we, business owners, have to be just as smart, if not smarter. Find a way to get to their heart and get them to acknowledge that they WANT (note: NOT NEED) to find out more about your products or services.

About Advertising Agencies

Advertisement agencies are firms that help you to advertise in a professional and a cost effective way. Advertising agencies are becoming more and more popular, thanks to the reliability and efficiency of work offered by them. With the tremendous growth and competition in the advertising world it is becoming more and more difficult to advertise your product in the lowest possible cost. Almost each and every company local, national, international, everybody wants to advertise about their products and services, this has contributed to the increasing prices of advertising.

Big companies and organizations do not mind spending a fortune for their ads, but the pinch of the rising cost is felt by newly started small scale businesses. The big companies sign up famous personalities as their brand ambassadors and also capture all the premium time slots on the TV, premium front page corners in the news paper, cover pages of the magazine, popular internet websites, by paying high sums of money. This leaves little scope for other companies to broadcast or publish their ads and market their products. Advertisements help the brands to establish themselves as well as flourish and help them increase their brand value.

Role of advertising agencies:

– Mediator: Advertising agencies work as mediators between the publisher and the advertiser. They make sure that both the parties get the best deal and no one feels like cheated. Both the parties then have to pay some commission to the advertising agency and this is how the revenue for the advertising agency is generated.

– Right bid: The advertising agencies help the advertiser to make the right and the most profitable bid. They help the advertiser get premium slots and premium ad deals with proper market research and reliable advice. They also help you start your ad campaign in the limited revenue available.

– Ad making: They help you make the best ads. They have got people who work on the concept of the ads and who create a good as well as an effective ad. For TV commercials they also have professional and eligible ad directors.

– Designers and artists: These advertising agencies have professional artists and designers. These people help you design a good looking and attention seeking news paper or magazine or internet based ad. They also decide on the colors that should be used in the ad and make it very attractive.

– Writers: These advertising agencies also employ writers with good skill and command over the language. These writers’ help you wrote bold and witty, eye catching titles to for your ads. They also help you write the content of the ad in such a way that it will impress the reader and get him involved with your product or your services.

What Do You Think About Advertising

Some people say advertising encourages them to buy things they don’t want to through misleading ideas. That is why advertising plays a major role in the competitive business in the era of globalization. There are more and more advertising in our life. We have the same experience that we purchase things that we do not want initially because of the impact of advertising. The advertising provides the avenue for people to choose wisely in their life. There are no better tools than advertising highlight the features of their product to the public, even though the product is deemed undesirable.

The decisions made by us in everyday life have been impacted by the advertising very strongly. We had accepted the introduction of a new flavor of burger, a fast food industry. The advertising influence children more easily. Sometimes they mislead our ideas and being negatively influential on our decision.

The most important one is that advertising make people to have the right choices while buy essential things. Most of us get professional terms from advertising. We learn to compare a product in terms of price, quality, reliability and so on. If there is no advertising we are difficult to judge the worthiness of a product.

Nowadays there are many advertising online, for example, SEO. It is the special advertising. Different companies give us the different opportunity to choose widely when purchasing our item. I know some good stores online, they always hold real and original packed goods. I bought Christian Louboutin high heels online, and received my item last week, they fit me perfectly.

Your Guide to Billboard Advertising Prices

If you are a business owner or have a product to promote, you need to consider taking advantage of low billboard advertising prices. Many, many companies out there have started out small, and then found advertising on a billboard where more people could see their company name and logo as they passed to be well worth every penny spent.

Day after day thousands of people all around the world find themselves waiting in train stations and bus stops. Even more people every day are stuck in traffic or making long commutes on popular roadways. These times are when people are idle and their eyes begin to explore the area around them.

Unlike television commercials, which people often miss due to bathroom breaks or trips to the kitchen, billboard advertising catches people’s attention when they have nothing better to do but stand or sit there and read your promotional message. If your product or company name is what they see during these moments, people tend to take longer looks and read the information that is stated in the advertisement.

If you are the owner of a company that is well established, then it may be just the right time to start looking over billboard advertising prices. All too often, businesses are caught up with technology and their ads tend to be a little too fancy. This is not what consumers want. In all actuality, all the average consumer is looking for is an advertisement that is simple and plain. Consumers prefer advertisements that are visually to the point and easy to understand.

Visual advertising, such as billboard advertisements, are especially critical when your target audience is teenagers and young adults. A billboard advertisement consists of a limited amount of text, and is generally placed in high traffic locations. Billboard advertisements have the potential to do a lot more business for your product or company than radio and television advertisements. Best of all, billboard advertising prices are much lower than other marketing methods.

Affordable billboard prices make it possible for small businesses that are just getting started to get their brand or company name out where their target audience can see it. When a company is just opening the doors, every penny must be monitored with exceptional scrutiny. Where your marketing dollars go is incredibly important, especially for new, small businesses. Many small businesses are able to gain high exposure through low-cost billboard prices, not possible with any other advertising method.

So, what are some of the typical billboard advertising prices? You have various sizes from which you can choose. Billboard advertising prices generally depend on both billboard size and individual need. If you are just starting your business, you may want to have some posters designed and placed in various train stations and bus stops. For a couple hundred pounds, you can have a small sign designed for the front of you shop. Billboard advertising prices can be as high as five hundred thousand pounds in the prime locations.

Different billboard advertising companies will offer different pricing, so be sure to conduct an adequate amount of research to ensure you get the best deal for your marketing dollars.