Monthly Archives: August 2018

Busting the Myths About Advertising

They are often told to you by advertising reps. But the reality is if you advertise for 12-weeks you’re NOT going to somehow get better results.

So unless you’re a large, big brand agency or something like that what I would be focusing on is measuring everything you do like a salesman because the bottom line is that very few people who sell you the advertising have tracked the ads that they actually run.

And it doesn’t matter if you’re cold calling, advertising, doing stuff on the internet or using direct mail you need to measure everything you do accurately. The problem is that you’ve never been taught how to do this.

The good news is it doesn’t cost a lot of money to get started. What you really need is the right information and lots and lots of action.

Look at yourself as a scientist who comes up with a hypothesis and says: “Hey, I’ll try a joint venture strategy and see if that will work.” Now that joint venture strategy either works or it doesn’t and then you go into the next hypothesis and the next hypothesis. And what you want to be doing as a business owner is having as many hypotheses as you possibly can and then implementing them.

Once you start to do that and once you get an advertisement that works for you or an internet campaign that works or whatever, then you can start to use that money to snowball other advertising campaigns and other marketing campaigns.

To get there you don’t need to spend a lot of money. It could be a matter of sending out 2,000 flyers which would cost you $500 – and then you can send out 50,000 flyers. But without the knowledge of how to actually craft your marketing you’re stuck in a business which is full of limitations. You can’t travel. You can’t give you family what they need. You’re always working hard rather than working smart and you can’t take time off and get the freedom that was the main reason you got into business in the first place.

But once you really grasp how to generate customers, that will truly change your life. You’ll have more time. You’ll be able to travel. You’ll be able to pay off your home sooner. And you will have the peace of mind of knowing you will generate a certain amount of business every single week. It’ll make you a happier, more relaxed person and your family and friends will love you for it.

Advertising Marketing Jobs

Advertising is one of the most interesting topics these days. Lots of people are showing a good amount of interest in this field and this is the reason why they are choosing this as their profession. You must always make sure that you choose a profession in which you have the maximum amount of interest.

When you enter into the job market you will find the amount of competition that is present here. Lots of people are trying to get into one field and this result in tough competition.

If you want to get selected and go to the top then you must try to be the best in this field. Advertising marketing jobs have become quite popular these days. There are various companies as well as advertising agencies which hire people for advertising marketing.

There are certain myths regarding these jobs. Lots of people think that advertising and marketing are similar to each other. But it is not actually so. Marketing is actually a process through which a company introduces it services or products in the market.

On the other hand advertising is the process through which the product or the organization is described so that the buyers get influenced to purchase the product. Advertising and marketing can be done side by side so that the products or services of the company have a good sale.

People who work in this field need to be creative and must have good communication skill. This is the reason why the advertising marketing salaries are much more than any other jobs.

They are usually paid for their extraordinary skill of planning the advertising in such a way that the people can be induced to buy the products. One of the popular myths regarding advertising marketing is that it can manipulate the buyers to buy the product.

In advertising marketing jobs on of the most essential requirement is research. If you go through the advertising marketing job descriptions then you will find that research is an important part of this job. Before launching a new product in the market you must get the pulse of the market.

You need to make sure whether there is a need for such a product. It is also important to find out what kind of qualities the buyers look for in a particular product. Some people also have the myth that advertising is equivalent to selling.

But this is not true advertising is one of the ways of teaching the people about your product. If you are interested in these jobs then it is very important for you to make sure that you go through proper training. Advertising marketing internships can also help you learn the job.

Internships will also be your key to get appointed in the bigger companies. You can search for the advertising marketing jobs in the internet. There are various websites which provides the list of companies where you can apply for the jobs. Prepare your resume carefully so that you get interview calls from these companies.