Monthly Archives: July 2018

A About Advertising Jobs

Advertising is one of the employment sectors which rarely see any lows. No new brand can be endorsed without a proper advertisement campaign. This field tests one’s skills in creativity and spontaneity. This industry has kept changing from time to time yet has come across very few lows in its history. The job in particular has many avenues. You can choose from a variety of career options like a sales representative, advertising manager, copywriter, content writing, operations, consultants, retail executives, etc. You obviously understand that you won’t be awarded an executive chair right after your graduations rather you will have to work your way all the way to the top starting off with entry level jobs in advertising.

The work in an advertising firm is not an easy one and you must be ready for challenges round the clock. Spontaneity is the prime requisite in the advertising industry as you will need to give your outputs soon after the briefing sessions. The people in the creative wing of advertisement have to keep thinking all day of fresh ways to endorse products. ON the other hand sales representatives need to be good with figures and require a good clientele to crack deals in a superfast manner. You will need to convince the client about your presentation and the efficiency and dedicated support of your creative team.

Technical knowledge like sales targets, sales accomplishments and follow ups are also very essential part of jobs in marketing. The job of advertising managers is more or less supervisory. They instruct the executives to do the needful in a way they want it done. However if the client is a very influential one they will themselves have to pay them a visit.

Multi tasking is very essential in this industry. You might have specialized in a particular sector but you will need to know the basics of everything if you want to grow in this industry. Right from answering phone and emails calls to drafting plans and sales charts for presentations you need to have knowledge of everything. It is not that you will have to do the entire job but you must be prepared to take up any job to fill in the gap of any absent member.

Working in advertising firms has its own advantages. Except for the lucrative pay cheques you also get an interesting career to work for. Designing new advertisement campaigns and strategies is indeed a very interesting job in itself. If you love challenges then the job satisfaction for you in an advertising job will be more than 100%. The companies stand in the market will play a big role in your success with your career so try to work for bigger companies. Advertisement agencies are either direct advertisement companies or based in the different media sources like the newspaper, television, radio, magazines and internet domains.

All About Advertising Agencies

Advertising agencies are those firms that book advertisement space and time, design print on television, radio and internet advertisements, create new promotional ideas and do research surveys to help a client enter and succeed in a particular chose market. Advertising- agencies are not dependent on the advertisers because they have their own set of principles for the services they provide on behalf of their clients. The usual clients of advertising `agencies include corporations, partnership and sole proprietorship businesses, nonprofit seeking organizations and the government agencies. Depending on the aim of the advertisers, advertising. agencies may be employed to create commercial messages. This is also known as an advertising campaign. Such agencies can be small or large. Their size can be measured in capitalized buildings. Now capitalized buildings are the total of all the measured business which passes through the hands of the agencies. Such agencies having a large number of employees normally have multiple locations. The additional offices may be regarded as service offices, and provide local services.

The constant evolution of advertising: agencies is such that they can provide far more than normal advertising. A complete package of such agencies takes into account the services of branding, advertising sales promotion, public relations, event planning, traffic, media planning and buying, package designing, sports marketing, product placement and marketing and selling of the goods and services of their clients. For many economic reasons, advertising agencies prefer to set up an Agency of Record relationship with their clients. This relationship contains a stipulated time limit and has details regarding fees, ownerships, commissions as well as termination clauses. A project work is the work done by advertising agencies without any concern for benefit. In such cases, the project is independent, and the price is managed accordingly. If we consider the likes of advertising agencies, then it can be assumed that the firms only produce advertising.

Advertising agencies cater for valuable resources of any enterprise which seeks to increase the customer base. Such agencies are generally backed by firm knowledge about media placement and business strategy. The focus of various agencies may be different. Some may provide for a few large clients and not consent to new accounts. At the same time, some agencies may maintain stability with bigger companies. The bigger companies can also improve the reputation of small businesses. Ideally the advertising agencies should be familiar with the concerns of the small businesses. They must understand the considerations of the small businesses.

One of the best ways to choose from advertising agencies is to ask someone whom you can trust. If there is any advertisement that you genuinely like, then you can call up that business and leave a compliment for their pleasurable taste. You can then go on to ask about who does their advertisement copies. The relationship between the client and the agency should be based on trust. You can choose to work with any of the agencies with whom you have a substantial relation. The services that you will get will cost a considerable amount which will make you feel positive about your satisfaction throughout the relationship.’

Things I Have Learnt About Advertising

The main point of advertising in commercial real estate is to attract the enquiry. If you are to set up a campaign to sell or lease a property, it is wise to give great focus to the advertising format and layout.

In this property market we must do more with fewer enquiries; that being said there is still qualified prospects ready to buy or rent your listings. It all comes down to just how you attract the market. Every property marketing effort must be specific and direct. The message just has to be relevant to the target market.

Attract the Reader

To make all of this work you can set up an advertising layout that attracts the reader’s eye and motivates the call to action. Every property will have many factors that will help you boost the marketing effort. If you take more time in setting up your campaign you can create the levels of enquiry that will help you get more people to the property.

Here are some ideas to help your marketing effort:

    1. In the first instance, walk through the property yourself to carefully assess the strengths and weaknesses of the asset that will have an impact on what you do with prospects and the inspections that will be happening. The strengths of the property can feature in the advertising and the weaknesses may have to be addressed prior to commencement of marketing.

    1. From your property walk through make a list of things that will attract attention to your property advertising. What should be the headline of maximum impact using these features? If you are stuck for words, look at magazines and newspapers for the way they handle marketing.

    1. Get professional photos done of the property that can feature in your online and offline marketing. You will always get better enquiry from an advert that has professional photos as part of its layout.

    1. To generate interest in the body of the advertising, use ‘dot points’ as part of the layout below the photograph of the property.

    1. The ‘dot points’ should lead to a short paragraph of property description. Choose words that are well ranking in search engines by accessing a keyword search tool.

    1. Good property advertising tends to use more ‘white space’ around each advert. The white space draws in the reader’s attention to the media.

    1. Always make it easy for people to get more information about the property. Generally you should include your name, email address and mobile telephone number in the advertising.

  1. Incorporate a listing number in the advertising to make it easy for someone to speak to you and quote the property. This is very handy when you are involved in leasing or selling a number of properties in a project.

Every advertising dollar spent today should be well considered and supported by specific and well planned marketing. In this way you will get more enquiries. That will help your sale and lease results.

Much Ado About Advertisements

When you first start out in a business, some people might tell you that you should start advertising in a local daily or a national newspaper. The advertisement need not be a full-page advertisement. The point is to advertise…to get the word out – be it small or big. When I first started out in my business, I advertised small too and it didn’t cost me an arm and a leg. Thinking back, it didn’t even qualify as an advertising campaign because throughout the nine months that I advertised in a national daily, not a single response from the advertisements was seen! Yes, none…as in nil…yes.

Sad but true. You see, the whole thing about ‘just advertise irregardless of whether the advertisement is going to be big or small’ is a whole bunch of hogwash probably spun by the media to encourage people to advertise in their papers or magazines.

Don’t get me wrong…I am not saying that everyone have to advertise a full-page advertisement in order to effectively get the word out – this is not true either. The truth is that one must never waste financial resources to ‘just advertise’. Small advertisements rarely work because the location is ill-fitted, the size of the advertisement is too small to be read and there’s not enough information in the advertisements to encourage others to ‘act.

The whole point of advertising is to get people to respond. You want ‘WOW’, you want ‘YES’. You don’t want ‘Mmmmmm….”. Many of the important factors of successful marketing and advertising tactics are lost when the advertisement is insignificant.

THE SHOCK, SURPRISE FACTOR

Successful advertisements are usually those that either make you laugh, cry, sad, shocked or surprised. There must be an emotion attached to the advertisement. Don’t be surprised but even small advertisements with enough emotion attached to it can elicit a reaction. I repeat, it doesn’t have to be a full-page color ad. Just something big enough or strategically placed is good enough.

THE INFORMATION FACTOR

Imagine you’re looking at an advertisement of your competitor. It’s a small advertisement beside the ‘classifieds’ section with small print, black and white and literally devoid of information except for a telephone number and website. Would you be curious enough to call the number or log into the website? Would you even remember the phone number or website address from the advertisement? Probably not. You need to arouse curiosity in your target audience and this need is very evident in an advertisement. There are hundreds of advertisements in a newspaper or magazine and you’re all competing for the same attention. To elicit response or reaction, you need to give them just enough information to make them curious and not enough for them to dismiss you. That’s one of the biggest advertising secrets the world over – and this formula works for every industry.

If your advertisement is too small or too plain, it’s not going to be enough to entice your audience.

THE ‘ACT NOW’ FACTOR

You don’t have enough space to even write your web address, explain your business and also print your telephone number in the advertisement space, what more expertly written copy to encourage your audience to ACT NOW! Another industry secret if you want to call it that. an advertisement is successful when it is able to get someone to WANT to act NOW – not later, not tomorrow and definitely not next week. You want to make the target audience act as soon as they get the chance to.

Admittedly, this is one of the hardest things to do because consumers are not stupid – in fact, they are getting smarter and smarter by the day. And that is why we, business owners, have to be just as smart, if not smarter. Find a way to get to their heart and get them to acknowledge that they WANT (note: NOT NEED) to find out more about your products or services.

Much Ado About Advertisements

When you first start out in a business, some people might tell you that you should start advertising in a local daily or a national newspaper. The advertisement need not be a full-page advertisement. The point is to advertise…to get the word out – be it small or big. When I first started out in my business, I advertised small too and it didn’t cost me an arm and a leg. Thinking back, it didn’t even qualify as an advertising campaign because throughout the nine months that I advertised in a national daily, not a single response from the advertisements was seen! Yes, none…as in nil…yes.

Sad but true. You see, the whole thing about ‘just advertise irregardless of whether the advertisement is going to be big or small’ is a whole bunch of hogwash probably spun by the media to encourage people to advertise in their papers or magazines.

Don’t get me wrong…I am not saying that everyone have to advertise a full-page advertisement in order to effectively get the word out – this is not true either. The truth is that one must never waste financial resources to ‘just advertise’. Small advertisements rarely work because the location is ill-fitted, the size of the advertisement is too small to be read and there’s not enough information in the advertisements to encourage others to ‘act.

The whole point of advertising is to get people to respond. You want ‘WOW’, you want ‘YES’. You don’t want ‘Mmmmmm….”. Many of the important factors of successful marketing and advertising tactics are lost when the advertisement is insignificant.

THE SHOCK, SURPRISE FACTOR

Successful advertisements are usually those that either make you laugh, cry, sad, shocked or surprised. There must be an emotion attached to the advertisement. Don’t be surprised but even small advertisements with enough emotion attached to it can elicit a reaction. I repeat, it doesn’t have to be a full-page color ad. Just something big enough or strategically placed is good enough.

THE INFORMATION FACTOR

Imagine you’re looking at an advertisement of your competitor. It’s a small advertisement beside the ‘classifieds’ section with small print, black and white and literally devoid of information except for a telephone number and website. Would you be curious enough to call the number or log into the website? Would you even remember the phone number or website address from the advertisement? Probably not. You need to arouse curiosity in your target audience and this need is very evident in an advertisement. There are hundreds of advertisements in a newspaper or magazine and you’re all competing for the same attention. To elicit response or reaction, you need to give them just enough information to make them curious and not enough for them to dismiss you. That’s one of the biggest advertising secrets the world over – and this formula works for every industry.

If your advertisement is too small or too plain, it’s not going to be enough to entice your audience.

THE ‘ACT NOW’ FACTOR

You don’t have enough space to even write your web address, explain your business and also print your telephone number in the advertisement space, what more expertly written copy to encourage your audience to ACT NOW! Another industry secret if you want to call it that. an advertisement is successful when it is able to get someone to WANT to act NOW – not later, not tomorrow and definitely not next week. You want to make the target audience act as soon as they get the chance to.

Admittedly, this is one of the hardest things to do because consumers are not stupid – in fact, they are getting smarter and smarter by the day. And that is why we, business owners, have to be just as smart, if not smarter. Find a way to get to their heart and get them to acknowledge that they WANT (note: NOT NEED) to find out more about your products or services.