Monthly Archives: May 2018

Description About Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding”, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also be used to reassure employees or shareholders that a company is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.

In 2015 advertisers worldwide spent an estimated US$529.43 billion on advertising. Advertising’s projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest (“big four”) advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.

In Latin, adventure means “to turn towards”.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell confectionery. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.

An Internet Marketing Business

Sometimes having access to varieties of Internet marketing business ideas can help you become more successful. Here are a few things to consider as you look for ways to promote your business online.

1. Social networking is very helpful and can be a passive form of online marketing. To some extent marketing online is about building relationships and social networking is one way to go about.

Some of the common forms of social networking include blogging, social bookmarking, videos, online discussion forums, and even opt-in-email marketing.

An excellent ways to create a free blog is to visit WordPress or Blogger. YouTube is the largest video site on the internet. It is fascinating that Blogger and YouTube are both owned by Google which is the largest search engine in the world today.

Social networking enables you to get back links that can promote your site over and over again. Most social networking is free to sign up and only require time as opposed to money.

2. Consider choosing the right key words in any type of online marketing you do. If you are using article marketing you want to center on a specific problem that your reader has and base your article on a relevant keyword to your Internet marketing business.

Article marketing does not have to be hard; instead try and focus on helping your readers. You can write and submit quality blog posts of 200 to 300 words and still have a very nice article. A lot of article directories prefer longer articles of between 400 words or more which is still not difficult to write so long as you have a clear idea of the topic you are writing on.

Try and add things that are timely to help keep your content fresh and updated. You can get internet marketing business ideas for that on television, radio, newspapers as well as bookstores.

These are a few marketing ideas to help you become more successful in your internet marketing business.

Marketing is Just Not About Advertising

Internet marketing is not just about advertising, buying or selling products and services online. There is much more to it than the obvious. You have to have good marketing strategies to make yourself known to the masses online. Just having a nice looking website is not the answer. OK it may look nice but that alone will not build your business. Due to the vast amount of options customers have available it is paramount that you get their attention for the long term success of your online business.

Marketing on the Internet has started to grow at a phenomenal rate throughout the world today. There are a multitude of products that you can retail on the internet. It is a well known fact that more and more people are using the internet to do their shopping.

If you want to make a success at internet marketing then you must realise success does not come easy. You have to do your research into what area you want to specialise in. If you conduct your market research properly you will begin to understand what you need to achieve before you attempt online marketing. Market research helps you understand what your customers want. It can be a pain staking process doing the research but done the correct way you will benefit in the long term.

You must have a website do be a successful internet marketer. This allows you to advertise your products and services. It is of paramount importance that your website conveys the information about your products and services in a very clear and concise way. In other words you get the message across so your customers understand what you are selling. There is no point in having a website just for the sake of it. It must portray you to the internet community. You have to make it work for you and your business.

You might have to pay a professional to construct a website for you but it could be money well spent in the long term. Having a customized website created to zero in on your chosen niche/market is a great start in making a profit from internet marketing.

Internet marketing can be successful if you tailor your internet marketing strategies to fit your internet marketing plan. A correct marketing strategy will go a long way to making your online marketing venture a success. A good marketing strategy is what you need to be successful on the internet. A website alone will not do it for you. You have to make sure you get people coming to your website. You have to stand out from the crowd if you want to be successful on the internet. You have to make sure that you can pull customers in to your website and also ensure that they buy from you.

A website needs to be looked after and continually updated to reflect the ongoing changes in the online marketing niche. Refresh the content on a regular basis and you must make sure it is customer friendly. You will not get visitors coming to your site if it does not contain updated information about the products and services. Make sure that all the information is up-to-date and contains the relevant the customer is looking for. Also you have to make sure that it is has all elements that will make it attractive and easy to negotiate for the customers. This will ensure that they will return on a regular basis.

About Advertisement

Every business has to set a goal and try to achieve it in order to be profitable and successful. If the old ways of doing things is not bringing you enough exposure and results, then you would seriously need to consider a different approach to marketing your business altogether. Advertisement for Facebook marketing has changed a simple product to a well known brand for many marketers and hopefully it will do the same for you, too.

But there is a legit question that you can ask. Why should you try Advertisement for Facebook and what is in it for your business?

The simple and straight forward answer to that is MONEY. A lot of different companies out there who understand the power of social media are running profitable campaigns and you should too. By doing an advertisement for Facebook marketing your business will benefit enormously because as you may know Facebook is the number two website in the World according to Alexa Traffic Stats, Google being number one.

According to the latest statistics, Facebook has closer to 1 billion users worldwide. It does not mean that there are 1 billion targeted and ready buyers for anything you want to sell, but a good portion of that crowd are middle class earners who can spare some money here and there. They have purchased online before and they are potential customers. To you as a business it can mean traffic to your product and/or service, more and more sales and eventually money in your pocket.

The nicest part about advertising on that powerful social networking site is that every member on Facebook on average has 40-50 contacts that they know. Just imagine creating an incentive for those users to share that information about your product with their contacts. It will create enormous results, just like the snowballing effect. Facebook marketing information is a very vital piece of online asset that any modern and serious business company would have in their tools arsenal.

The only overwhelming things among the companies who are not presently advertising on Facebook is simply their lack of knowledge.They just don’t know what to do when and get confused thinking that it is required to have some special computer programming knowledge in order to be on Facebook. But that has nothing to do with the truth.

All you need to do is to try and create your first page which is going to be your fan page. Do not try to sell anything yet. In the beginning, it may be two or three months just establish your presence and give your readers valuable information about the industry that you are in, the trends about the market and become their friend. It is a known truth that people buy from people who they like. Make as many friends as possible and collect their email addresses. You are going to need all of that when you launch your first campaign.

Create a small forum type page where you can easily interact with your subscribers and talk to them like you would talk to a family member or a friend. This will greatly enable you to understand your target market, what is it that your customers want and need from you. Just approach the whole process as if you are a problem solver. The more problems you solve the more money will come your way. That has always been the case and continues to be the ultimate truth. Just treat your business as Facebook marketing information that your subscribers are hungry to find out about.

Saddam Hussein Taught Us About Advertising

Do you remember the Iraqi playing card featuring Saddam Hussein? And do you remember the other 51 cards? While Saddam features in first place on the ace of spades, his disgraced army of men that followed him and enforced his rule graced the other 51 cards in order of decreasing importance down the deck.

The deck officially named the “Personality Identification Playing Cards” became commonly known as the ‘Most-wanted’ deck of cards.

The U.S. military developed the set of playing cards in 2003 to help troops identify the most-wanted members of President Saddam Hussein’s Baath Party Government and the Revolutionary Command Council members.

Each card features a picture (if available) of the wanted person, their name and the job performed by that individual.

The very smart thinking individuals that implemented this idea into the Iraqi playing cards implemented an advertising vehicle and method that really is brilliant. Solders often play cards which they enjoy to pass the down time. And while they played game after game with their Most Wanted cards they are or at least were exposed to the names, faces and titles of those featured on the cards in an almost subliminal way.

This slowly embedded the images and information into their minds and almost by default made for recognizing them in the field an easier task and subsequently a safer operation was achieved.

Now if you’re thinking marketing and advertising, the Iraqi playing card featuring Saddam Hussein and the most wanted deck should ring bells of opportunity to you louder than the big boom.

The U.S Military used one of the oldest, most recognized and accepted games in the world to make their troupes aware of the enemy they were looking for. In effect they advertised a message or a series of messages that they wanted their troupes to remember using the Iraqi playing cards as an advertising vehicle and it worked brilliantly well.

Do you think the results would be any different if they decided to place advertising for goods and services on them? Absolutely not because it’s the message on the card that first registers with the player irrespective of the content in that message.

Certainly some larger type companies have and continue to recognise the brilliance of playing cards but for the most part they use them for Branding not advertising whereby they place their logo or company message on the backs of the cards. The Iraqi playing card however is individually customized on the face. All 52 of them advertise their own message with the face of who they were looking for and it proved a great success.

And while the branded decks dominated by one business with their logo on every card back is in effect an expensive solitary way to go, being part of 52 advertisers who come together to advertise in one deck drastically reduces the initial cost of advertising in that deck of cards.

The side benefit or perhaps very clear advantage of placing an advertisement in a deck of cards compared to placing an advertisement in a paper, magazine, letter drop, direct mail or similar is that the cards are kept together, won’t be thrown away and will likely be kept for ever!

The other huge advantages of using a deck of cards for advertising like the Iraqi playing card of Saddam Hussein and the most wanted is that they are unique, appeal to all ages and last a life time. Few other advertising mediums can claim such benefits for advertisers.

Cards, while being a very different vehicle to carry your advertising can be used in a similar way however for almost any advertising message.

Random Thoughts About Advertising

Leave your URL everywhere. Put your URL on everything; below your signature both online and offline, on every page of your web site, on promotional items, and anywhere else you can.

Advertise on the Internet. Your customers will consider your site as a legitimate business. You don’t have to use paper and postage. The Internet allows the customer to interact and see instant results.

You can target by market areas, 24/7/365, to reach customers.

You can do market research and testing with few risks to your investment.

It allows you to change the content of your Web site and advertising quickly.

E-mail and article campaigns are cost effective and allow you to reach customers globally.

Optin e-mails will reduce spam complaints and help you build a list of customers.

You can target your market with an automated advertising campaign. This allows the Web site to do the work for you. Learn everything you can about auto responders.

Save yourself hundreds, maybe thousands, or dollars by learning how to design and maintain your Web site.

Your shopping cart should be the best you can get. It should have as many features as you can afford.

Have a presence on eBay by starting a storefront.

Use up-sell and cross-promotion programs.

Use article campaigns, promotional items, links, advertising, and other ways to get on the first page.

Listed above are some random thoughts about advertising and automation for your Web site. If you are new to the Internet marketing game you should be trying to learn as much as you can about your business. Do your research, read as many articles as you can about everything you can think of.